1. Make It Easy to Navigate
Real estate clients are busy. They want to find listings, learn about your services, and get in touch—fast. So, your site needs clear menus and organized pages.
Tips:
- Use a clean top menu: Home, Listings, About, Services, Contact.
- Avoid clutter—less is more.
- Make sure your site looks good on phones and tablets.
2. Show Off Your Listings (Beautifully)
Our properties are the stars of the show! So they should be front and center, with high-quality images, clear details, and easy-to-browse layouts.
Tips:
- Use a gallery or slider to showcase homes.
- Include location, price, key features, and a short description.
- If possible, add video walkthroughs or virtual tours!
3. Add a Personal Touch
People want to work with someone they trust. That’s why it’s a good idea to include an About Me/Us section with a photo, your story, and what sets you apart as a real estate agent.
Tips:
- Use a friendly, professional photo.
- Share a little of your personality and values.
- Let people know what areas you specialize in.
4. Make Contact Super Simple
If someone wants to get in touch, don’t make them search. Add easy-to-find contact buttons and forms.
Tips:
- Add a big “Contact Me” button on every page.
- Use a short form that asks only what’s necessary.
- Include your phone number, email, and links to your social media.
5. Highlight Testimonials
Word of mouth is gold in real estate. If you’ve worked with happy clients, let their words speak for you.
Tips:
- Add a testimonials section or rotating slider.
- Include the client’s name and photo (with permission).
- Keep the quotes short and real.
6. Include a Property Search Feature
If you have a larger site or multiple listings, a search bar can help visitors find what they’re looking for quickly.
Tips:
- Allow filtering by price, location, and type of property.
- Keep the results page clean and easy to scan.
7. Keep It Updated
An outdated site can send the wrong message. Make sure your listings, services, and contact details are always current.
Tips:
- Update listings as they change.
- Refresh your photos and banners seasonally.
- Post new blog articles or updates when you can.
8. Add Local Value
You’re not just selling homes—you’re selling a lifestyle. Highlight neighborhoods, local hotspots, schools, and anything buyers might love about the area.
Tips:
- Write short articles about neighborhoods.
- Include tips for first-time buyers or sellers.
- Show your knowledge of the local market.
Final Thoughts
Designing a website for a real estate business doesn’t have to be complicated. What matters most is creating something that reflects you, builds trust, and helps clients take action—whether that’s viewing listings, reaching out, or learning more about your services.
And the best part? You don’t have to do it alone.
At Janzco Virtual Services Solutions, we help real estate professionals like you build beautiful, functional websites that get results. From layout to content to virtual support—we’ve got your back.
Let’s build something amazing, together. 🏡